4th International Conference Automotive Cockpit HMI USA 2017
Automated Drive - UX/User Experience - Driver Distraction - Connectivity Solutions - Usability - Multi-Modal Solution
The way drivers interact with their cars is evolving, driven by changes in a number of related domains – personal mobile devices, car technology, consumer electronics, demography and economics.
Therefore the ultimate challenge for HMI experts is the creation of an interface that is engaging, functional, easy to reach and use and not distracting. This has become even more important in the automotive cockpit, where the number of instruments and functions directly accessible to the driver has kept rising steadily over the years.
Introducing more content in the car has increased the complexity of UIs, forcing both OEMs and suppliers to think carefully about their development process. It is difficult to create UIs that are easy to use, not distracting and packed with all the features consumers demand. Car companies are starting to think more and more like electronics and high tech companies. Automotive HMI design has become the ultimate tool for brand differentiation for all automotive segments. The arrival of the connected car and the development of automated driving are main drivers.
Sr. Technical Leader, Vehicle & Enterprise Sciences
Ford Motor Company
Autonomous Vehicle HMI Researcher
Renault Innovation Silicon Valley
User Experience Designer
Driver Distraction Subject Matter Expert
Ford Motor Company
Hyundai-Kia America Technical Center
Research Professor and Leader Driver Interface Group
University of Michigan Transportation Research Institute
PhD Research Scientist, Associate Director New England University Transport
MIT AgeLab, USA
Virginia Tech Transportation Institute
National Highway Traffic Safety Administration (NHTSA)
Lead Designer, UX/HMI
Karma AUTOMOTIVE LLC
Key Topics Include
Understand customer expectations and experiences and the role of HMI to better develop future HMI designs
How can the transition into automated drive be facilitated through an inspiring HMI design? Find out which functionalities can make for an enjoyable automated driving experience
Benefit from the latest research results and usability studies in order to improve how the driver accesses necessary data without distraction
Discover how advanced connectivity solutions and a multi-modal HMI approach are helping to reduce complexity and driver workload
Explore ways how user interfaces can be designed to reduce driver distraction while still responding to consumer demands
Subject to change: What will the interface of the future look like?
This thinkpiece by automotive industry expert and editor at Automotive IQ, Franziska Scheu, examines the requirements consumers have for their connected vehicle interfaces and how these can be realized with further investment in existing technologies
HMI Display Technology Trends
IHS Automotive predicts that the display component market will reach $18.6 billion by 2021, which will give new players the opportunity to jump into the supply chain.