5th International Conference Automotive HMI USA 2018

Autonomous Driving - UX/User Experience - Driver Distraction - Connectivity Solutions - Natural Language Communication - Brain-Computer Interfaces

The way drivers interact with their vehicles is rapidly evolving, mainly driven by the strong trend towards self-driving cars, and connected cars.

The ultimate challenge for HMI experts is the creation of an interface that is engaging, functional, intuitive to understand and use, and not distracting. This has become even more important in the automotive cockpit, where the number of instruments and functions directly accessible to the driver has kept rising steadily over the past years.

Introducing more content in the car has increased the complexity of UIs, forcing both OEMs and suppliers to think carefully about their development process. Insights on consumer needs and fears become evermore crucial to HMI designers. Car companies are starting to think more and more like electronics and high tech companies.

Automotive HMI design has become the ultimate tool for brand differentiation for all automotive segments. The car is moving towards a ‘smartphone on wheels’.

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Key Topics Include

Understand customer expectations and experiences and the role of HMI to better develop future HMI designs

How can the transition into automated drive be facilitated through an inspiring HMI design? Find out which functionalities can make for an enjoyable automated driving experience

Benefit from the latest research results and usability studies in order to improve how the driver accesses necessary data without distraction

Discover how advanced connectivity solutions and a multi-modal HMI approach are helping to reduce complexity and driver workload

Explore ways how user interfaces can be designed to reduce driver distraction while still responding to consumer demands

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