Featured Content

We asked three time event sponsor Socionext Embedded Software Austria GmbH about their experience with HMI USA, why they continue to support the event, and how it has helped grow their business. Download the exclusive Q & A to read what they had to say.

Automakers are trying to stay relevant to car buyers whose lives are increasingly centered on their smartphones and other mobile devices, all the while automotive suppliers are working on ways to reduce distraction that look beyond infotainment controls. Find out how new tech will help you keep your eyes on the road in this exclusive report.

IHS Automotive predicts that the display component market will reach $18.6 billion by 2021, which will give new players the opportunity to jump into the supply chain.

Brian Rhodes, Analyst HMI & Usability at IHS, shares his presentation on the trends in HMI components for automotive displays, including CSDs, Touchscreen, Instrument Cluster Displays, HUDs, and Augmented Reality. Download the presentation to find out the key takeaways, pros and cons of current HMI trends, and how the new automotive user experience and fierce competition from the consumer electronics market will lead to a major shift in the industry. 

This thinkpiece by automotive industry expert and editor at Automotive IQ, Franziska Scheu, examines the requirements consumers have for their connected vehicle interfaces and how these can be realized with further investment in existing technologies.

What technologies will be developed or optimized? Which ones will prove to be an indulgent pursuit of sci-fi fans? Find out more about how existing innovations can be used as solutions for a robust and intuitive automotive interface by downloading the article.

In the lead-up to the 4th Annual Cockpit HMI conference, Automotive IQ sat down with presenter Golden Krishna to discuss his work on Google's design strategy to shape the future of Android, trends in interface design, the challenges of going screenless, and how we can build a technologically advances world without digital interfaces.

Download the interview to find out what makes for great UX!

Content overview:

• Analyzing the safety problem
• Reviewing NHTSA's approach to distraction
• Overarching goals of HFCV program
• Objectives and content of DVI Design Assistance
• Development process and conceptual framework
• Examples and topics of DVI Design Assistance
• Update on Driver Distraction Guidelines

To get a fuller picture of whom you might meet onsite, check out the Attendee List from last year’s event.  Get the free download from Automotive IQ here.

Align your objectives with a range of pre-existing or completely tailor-made sponsorship packages at HMI USA 2018. Download the free event prospectus with sponsorship, networking, attendee information and more here.